Ive says Apple Watch dates back three years, a 'difficult' project

A new interview with CEO Tim Cook, lead designer Jonathan Ive, and Operations head Jeff Williams sheds some light on the development of the Apple Watch. Ive remarks that Apple first began working on the project about three years ago, and calls it “probably one of the most difficult projects I have ever worked on.” The company delved into an extreme amount of research, going so far as to invite watch historians to speak at its Cupertino headquarters. “What was interesting is that it [watches] took centuries to find the wrist and then it didn’t go anywhere else,” Ive says. “I would argue the…

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