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Snapchat Spurned $3 Billion Acquisition Offer from Facebook

Snapchat, a rapidly growing messaging service, recently spurned an all-cash acquisition offer from Facebook for $3 billion or more, according to people briefed on the matter. The offer, and rebuff, came as Snapchat is being wooed by other investors and potential acquirers. Chinese e-commerce giant Tencent Holdings had offered to lead an investment that would value two-year-old Snapchat at $4 billion.

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It Costs One Dollar To Get 500 Bots To Click On Your Website

bot wave

Online ad fraud is rampant. We’ve known that for a long time. But it is surprising to find how cheap fraudulent traffic can be, and how some bots interact with video.

Digiday spoke with a former publishing executive who admitted to selling fraudulent traffic to advertisers in a “wink-wink-nudge-nudge” sort of way. In his confession, he revealed that his company would buy $10,000 to $35,000 in non-human traffic per day, at $0.002 per click. They’d make between $0.0025 and $0.004 from ad exchanges for every click they purchased.

A publisher goes to a traffic vendor who can, for example, promote links to the publisher’s site in search engine queries or, of course, more dubious methods (Adweek released a report earlier this year labeling six vendors as the sketchiest of the bunch). According to Digiday’s whistle-blower, there is no need to ask about where the cheaper traffic comes from, but it is assumed it’s bot-driven.

“Publishers know,” he told Digiday. “They might say ‘we had no idea’ and blame it on their traffic acquisition vendor, but that’s bull—-, and they know it. If you’re buying visits for less than a penny, there’s no — For more information read the original article here.

Ricardo Montalban dies at 88

Can you believe it? NO mention in the entire AP article of his stellar performance as Kahn in the Star Trek “Wrath …

Security, what security?

Ok Apple, you better fix this one. Now it seems that those passwords that we all like to use to lock our …